Improving Monetization Through Addressable Advertising OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
BEITC 24 Report: RF Fault Monitoring Beyond VSWR State-of-the-art VSWR measurement and monitoring of broadcast transmission infrastructure is limited to in-band reflected power and typically incapable of detecting matched arcs. Finding and isolating the source of intermittent arcing and other tricky RF issues has recently become significantly easier.
The Streaming Tsunami: The Necessary Evolution Of The TV (From A Broadcaster Perspective) - Part 1 Streaming, especially Direct-to-Consumer Broadcaster Streaming (e.g., Peacock, ITVX, Joyn, Globoplay), needs TVs to evolve. Modern streaming services are pushing TVs to their natural limits, and Consumers and Streamers are feeling the pain.
Future Technologies: Private 5G Vs Managed RF We continue our series considering technologies of the near future and how they might transform how we think about broadcast, with whether building your own private 5G network could be an excellent replacement for managed RF.
Video Quality: Part 3 - Ensuring Video Quality For New Experiences We continue our mini-series about Video Quality, with a discussion of how increasing diversity and fragmentation of content origination has opened a new front for Quality Control (QC) and Quality Assurance (QA). Automation, with the help of machine learning, is becoming essential and also extending to content correction through frame…
Standards: Part 9 - Standards For On-air Broadcasting & Streaming Services Traditional on-air broadcasters and streaming service providers use many of the same standards to define how content is received from external providers and how it is subsequently delivered to the consumer. They may apply those standards in slightly different ways.
An Introduction To Network Observability The more complex and intricate IP networks and cloud infrastructures become, the greater the potential for unwelcome dynamics in the system, and the greater the need for rich, reliable, real-time data about performance and error rates.
Essential Guide: Location Sound Recording This Essential Guide examines the delicate and diverse art of capturing audio on location, across a range of different types of film and television production. A group of seasoned professionals discuss their art and the how it can dramatically elevate the immersive experience for viewers.
Designing IP Broadcast Systems: Part 3 - Designing For Everyday Operation Welcome to the third part of ‘Designing IP Broadcast Systems’ - a major 18 article exploration of the technology needed to create practical IP based broadcast production systems. Part 3 discusses some of the key challenges of designing network systems to support everyday operation. It contains five articles which tackle;…
What Are The Long-Term Implications Of AI For Broadcast? We’ve all witnessed its phenomenal growth recently. The question is: how do we manage the process of adopting and adjusting to AI in the broadcasting industry? This article is more about our approach than specific examples of AI integration; there’s plenty of time for that later.